Black and White Bushido Privacy Policy


  • Any reference to “we”, “us” and “our” is to Endemol UK Ltd and its subsidiaries, parent company and/or affiliates. Please see below for our contact details. Any reference to “you” or “your”, means you as user of the official Black and White Bushido game, (the “Game”) and/or the official website (the “Site”) and all related services which we may provide to you from time to time (“Services”).
  • Endemol UK Ltd is committed to protecting your privacy. This document sets out our privacy policy (the “Privacy Policy”), and explains how we collect, process, use and store your personal information (“Personal Information”). It forms part of our Terms of Use, which set out in full the terms that apply to you when using the Game and /or Site.
  • This Privacy Policy only applies to the collection of your Personal Information by us as part of the Game and/or the Site and the use of that Personal Information by us and those whom we authorise. It does not cover third party websites to which we provide links, nor does it cover advertisers. They may have their own privacy policies and/or terms and conditions of use.
  • By accessing and continuing to use the Game and/or the Site, you accept that your Personal Information is being used in accordance with this Privacy Policy. Please note that we may update and amend the Privacy Policy from time to time and any changes will be posted on the Site. If you do not agree with our Privacy Policy (or any part herein) then you should not use the Game and/or the Site.
  • Our Services are for a general audience and are not targeted to children.


  • We use your information to provide the Services to you and to allow service providers to assist us in managing and providing the Services.
  • We use cookies to track the use of our Services.
  • You can update the information you have provided to us.
  • Your information may be processed outside of the territory in which it is collected and may be shared with and used by our company affiliates for the purposes described in this policy. We and our company affiliates will only use your information for direct marketing where you have consented to that use.

What Information do we hold about you, how is it collected and why do we need it?

Personal Information is collected by us, which may include your name, IP address and email address:

  • When you make a complaint or enquiry or provide other feedback to us;
  • When you submit an entry to a competition or prize draw; and/or
  • If you comment or post on any part of the Site;
  • Otherwise as required by law.

What Information do we collect when you use the Game and what do we use this Information for?

  • Where you have opted in to receive them, we may send you push notifications with games updates or other notifications that may be of use to you.
  • We may also feature advertising in the Site and cookies may be used on the Site. Please read our Cookies Policy for more information.
  • We may supplement the information we collect with information from other sources, such as publicly available information from social media services, commercially available sources and information from our company affiliates or business partners.

Will we share your Information with third parties?

We may pass your information to other parties as follows:

  • We may pass your Personal Information to our employees, contractors, suppliers and/or agents to administer the services provided to you by us now or in the future;
  • We may share your information within our worldwide Endemol Shine group, including with our company affiliates, for the purposes described in this Privacy Policy. However, users who visit company affiliates’ services should still refer to their separate privacy policies where one is applicable and available, which may differ in some respects from this Privacy Policy.
  • If all or part of our business is sold or a sale or transfer of our assets is made or we are otherwise involved in a merger or transfer of all or a material part of our business (including in connection with a bankruptcy or similar proceedings), we may transfer your information to the party or parties involved in the transaction as part of that transaction.
  • We may pass on information to the third party analytics companies and advertisers as set out above, but this is only in aggregated and anonymised form;
  • We may disclose your Personal Information where we are required to do so by law or to protect or enforce our rights or the rights of any third party.
  • We do not pass on or sell your Personal Information to third persons for any other purpose than those set out above.


Always think carefully before disclosing your Personal Information or other information to other users of the Game and/or Site or otherwise posting your Personal Information on the Game and/or Site. It is important that you are aware that any of your Personal Information or other information which you disclose to another user may then be disclosed on the Game and/or Site by that user.

We have no responsibility or control over the contents of communications made between users of the Game and/or Site.

For how long will we retain your Information?

We will retain your Personal Information for as long as it is relevant and useful for the purposes for which it was collected. We may retain your Personal Information after you have closed any account with us, or after we have ceased providing Services to you if retention of your Personal Information is reasonably necessary to comply with our legal obligations, to resolve disputes, prevent fraud, cheating or abuse, or to enforce this Privacy Policy or our Terms of Use.

Where will we store your Information?

The information that we collect from or about you is at the date of this Privacy Policy stored within European Economic area (“EEA”), but it may be transferred to and stored outside the EEA as we are a global company with operations in several countries. By submitting your information to us you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your information is treated securely and in accordance with this Privacy Policy. Data protection laws differ among jurisdictions and may not be the same as those in your jurisdiction and may not give the same level of protection.

Security and how do we protect your information?

The security of your Personal Information is important to us. We maintain appropriate and reasonable technical and physical safeguards, and ensure that all relevant third parties we use to store your Personal Information use similar safeguards, to protect your Personal Information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. However, since the Internet is not a completely secure environment, we cannot guarantee its absolute security.

Other important information

The Services may also be linked to sites operated by unaffiliated companies, and may carry advertisements or offer content, functionality, games, newsletters, contests or applications developed and maintained by unaffiliated companies. We are not responsible for the privacy practices of unaffiliated companies, and once you leave the Services or click an advertisement you should check the applicable privacy policy of the other service.

In addition we are not responsible for the privacy or data security practices of other organizations, such as Facebook, Tumblr, Twitter, Steam, Sony Playstation, Microsoft or any other game developer, game provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including in connection with any information you disclose to other organizations through or in connection with the Services.

We ask that you not send us, and you not disclose, any sensitive personal information (such as your race, ethnicity, religious or similar beliefs, political opinions, health, sexual life, trade union membership, social security numbers, criminal background, etc.) on or through the Services or otherwise.

How to contact us

You control the Personal information that we hold about you. You can email us at any time with any questions, queries or complaints, or if you wish to change, update or remove any of your personal information at: or write to us at:   Apps and Games team, Endemol UK Ltd. Shepherds Building Central, Charecroft Way, Shepherds Bush, London W14 0EE


This Privacy Policy was last updated on 14 January 2016 .