KSI Unleashed Privacy Policy


  • Any reference to “we”, “us” and “our” is to Endemol UK Ltd. Please see below for our contact details. Any reference to “you” or “your”, means you as user of the official KSI mobile application, provisionally entitled KSI Unleashed (the “App”) and/or the official website ksiunleashed.com (the “Site”) and all related services which we may provide to you from time to time (“Services”).
  • Endemol UK Ltd is committed to protecting your privacy. This document sets out our privacy policy (the “Privacy Policy”), and explains how we collect, process, use and store your personal information (“Personal Information”). It forms part of our Terms of Use, which set out in full the terms that apply to you when using the App and /or Site.
  • This Privacy Policy only applies to the collection of your Personal Information by us as part of the App and/or the Site and the use of that Personal Information by us and those whom we authorise. It does not cover third party websites to which we provide links, nor does it cover advertisers. They may have their own privacy policies and/or terms and conditions of use. Furthermore, you also understand and agree that in respect of the App, the relevant privacy policies and terms and conditions of any app store where the App is hosted (i.e. such as Google Play, the Apple App Store, etc) (the “App Store”) shall also apply in respect of any Personal Information you have supplied to the App Store to enable your download of the App.
  • By accessing and continuing to use the App and/or the Site, you accept that your Personal Information is being used in accordance with this Privacy Policy. Please note that we may update and amend the Privacy Policy from time to time and any changes will be posted on the Site. If you do not agree with our Privacy Policy (or any part herein) then you should not use the App and/or the Site.

What Information do we hold about you, how is it collected and why do we need it?

Personal Information is collected by us, which may include your name, IP address and email address:

  • When you make a complaint or enquiry or provide other feedback to us;
  • When you submit an entry to a competition or prize draw; and/or
  • Otherwise as required by law;

Why do we suggest that you Login via Facebook?

We suggest that you login via Facebook, so that we can Include you on the friends’ leaderboards and we can also use these registration/Facebook login details for administration purposes such as processing refunds for in-App purchases, responding to queries and if we decide to run any competitions.

What Information do we collect when you use the App and what do we use this Information for?

  • When you use the App and/or the Site on a mobile platform we may collect information through third party tracking tools such as Parse Analytics, Flurry, Fuseboxx and Apptentive. This information could include your unique device ID, hardware type, the version of your operating system, location and other information including the time you spent in the App, the areas you visited and any in-App purchases you made. Apptentive is used to provide a means for you to feedback to us directly by way or surveys and for us to be able to ask you questions about your experience within the App. All of this information is useful for us as it helps us with troubleshooting and helps us to gain a better understanding of your use in order to monitor, develop and improve the App and/or our services and to feed in to future programme and product ideas. It also allows us to test different versions of a page or feature to see which one works best, which again helps us improve the service we provide to you.
  • We may feature advertising in the App and advertisers may collect and use information about you, such as your App activity to help them provide advertisements of interest to you. Please note that we only disclose information to advertisers in aggregated and anonymised form and you will never be personally identifiable
  • Where you have opted in to receive them, we may send you push notifications through the App with games updates or other notifications that may be of use to you.
  • We may also feature advertising in the Site and cookies may be used on the Site. Please read our Cookies Policy for more information.

What Information do we get when you login via Facebook and how do we use this Information?

  • If you log in to the App using Facebook you are giving Facebook permission to share your user details with us. This will include your unique Facebook user ID number and your account information that you have shared as part of your Facebook public profile such as your name, email address, location, city and country, gender and birth date. Please read Facebook’s terms of use and privacy policy to understand how they treat your Personal Information and what information they might share with us.
  • We will use the Information we get from Facebook to administer your app account (as set out above) but also to provide you with a more personalised experience. This means that we for example tailor the advertisements you see from us on Facebook so that you see advertisements for similar apps or programmes which we think you may like.
  • We won’t post on your behalf to your Facebook page or invite your friends to play the App.

Will we share your Information with third parties?

We may pass your information to other parties as follows:

  • We may pass your Personal Information to our employees, contractors, suppliers and/or agents to administer the services provided to you by us now or in the future;
  • We may pass on information to the third party analytics companies and advertisers as set out above, but this is only in aggregated and anonymised form ;
  • We may disclose your Personal Information where we are required to do so by law or to protect or enforce our rights or the rights of any third party.
  • We do not pass on or sell your Personal Information to third persons for any other purpose than those set out above.

Always think carefully before disclosing your Personal Information or other information to other users of the App and/or Site or otherwise posting your Personal Information on the App and/or Site. It is important that you are aware that any of your Personal Information or other information which you disclose to another user may then be disclosed on the App and/or Site by that user.

We have no responsibility or control over the contents of communications made between users            of the App and/or Site.

For how long will we retain your Information?

We will retain your Personal Information for as long as it is relevant and useful for the purposes for which it was collected. We may retain your Personal Information after you have closed any account with us, or after we have ceased providing Services to you if retention of your Personal Information is reasonably necessary to comply with our legal obligations, to resolve disputes, prevent fraud, cheating or abuse, or to enforce this Privacy Policy or our Terms of Use .

We will delete your account if it remains inactive for a consecutive period of 2 years and/or if you email us at any time requesting us to.

Where will we store your Information?

The information that we collect from or about you is at the date of this Privacy Policy stored within European Economic area (“EEA”), but it may be transferred to and stored outside the EEA. By submitting your information to us you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your information is treated securely and in accordance with this Privacy Policy.

Security and how do we protect your information?

The security of your Personal Information is important to us. We maintain appropriate and reasonable technical and physical safeguards, and ensure that all relevant third parties we use to store your Personal Information use similar safeguards, to protect your Personal Information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. However, since the Internet is not a completely secure environment, we cannot guarantee its absolute security.

How to contact us

You control the Personal information that we hold about you. You can email us at any time with any questions, queries or complaints, or if you wish to change, update or remove any of your personal information at: support@ksiunleashed.com or write to us at: Apps team, Endemol UK Ltd. Shepherds Building Central, Charecroft Way, Shepherds Bush, London W14 0EE

This Privacy Policy was last updated on 1st September 2015.